Howard Schultz is putting his money and time where his mouth is, according to The New York Times columnist Maureen Dowd. Unlike what appears to be a fairly large group of self-serving veterans charities, he and Starbucks are doing a lot to raise the consciousness of the rest of us (i.a., via co-sponsoring a free Concert for Valor on the Mall on Veterans Day and co-authoring a book with Rajiv Chandrasekaran (a Washington Post war correspondent) “For Love of Country: What our veterans can teach us about citizenship, heroism, and sacrifice”) and pledging to hire10,000 veterans during a five-year period.